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CHI LIMITED HONOURED AT 2017 GUARDIAN MANUFACTURING EXCELLENCE AWARDS
Chi Limited, Nigeria’s undisputed market leader in juices, dairy products and snacks was recently honoured at the Guardian Manufacturing Excellence Award 2017 for its commitment to excellence driven by consumer focus, creativity, superior product innovation and strategic marketing. The company through its Chivita Juices once again reaffirmed its consumer preference and leadership position by clinching the Beverage Manufacturing Company of the Year Award.
With a passion for nurturing and the development of new ideas and products, Chi Limited offers some of the most innovative fruit juice brands on the market shelf like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri-Sonne. Chivita Juices aren’t just great tasting drinks that refresh the body; they are also the choice of the health-conscious.
Chi Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that its products provide the essential vitamins and nutrients that the consumer requires for healthy living.
For instance, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives, while Chivita Active Vegetable and Fruit Nectar is an innovative product that offers consumers in Nigeria for the first time, choices in fruit juices made from the goodness of vegetable with the lip smacking goodness of fruit.
While Chi Exotic Nectar is the definitive standard in its category in terms of its unique fruit mixes and taste offerings, Happy Hour by Chivita is rated the fastest growing juice brand in Nigeria, with innovative variants that keeps consumers refreshed.
According to the Guardian Newspaper Manufacturing Excellence Awards committee, the maiden edition of The Guardian Manufacturing Excellence Awards recognized deserving sector players in the Nigerian manufacturing industry that outperformed others in 2016 in spite of prevailing economic circumstances
“Despite the prevailing economic circumstances, Chi Limited, through its admired fruit juice brands, was able to spot opportunities and maintain excellence by putting in more effort and resources to further engage the dynamic Nigerian market, address competition, adopt cost-saving measures and step up their drive for innovation and capacity building in order to have done extraordinarily in 2016,” the awards committee noted.
Speaking on the awards, Managing Director of Chi Limited, Mr. Deepanjan Roy stated that as the leading fruit juice manufacturer in Nigeria, Chi Limited understands the opportunity and responsibility the award represents.
“The Beverage Manufacturing Company of the Year award recognition in the Juice category offers us an opportunity to be admired as the number one fruit juice company in Nigeria and the responsibility to ensure that our range of fruit juices continues to deliver superior quality, good nutrition and health standards that consistently surpass consumer expectations,” he noted.
This award joins a growing list of recognition awards for Chi Limited this year which includes most recently, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards.
“Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017, as well as the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria which recognizes outstanding brands for their equity and consumer preference.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.